Google is introducing a significant update to Local Service Ads (LSAs), and it’s one that businesses can’t afford to ignore. Starting soon, any business running LSAs will need a Google Business Profile (GBP) to continue running these ads and displaying customer reviews. This change is set to have a big impact on how businesses manage … Read more
You logged into your Google Ads account after a long time to find out that your account has been canceled! Don’t worry! Your canceled Google Ads account can be reactivated again. That’s true! Unlike in the case of a suspended Google Ads account, you can reactivate your Google Ads account in no time. Before we … Read more
Understanding Click-Through Rates Click-through rate (CTR) is a fundamental metric in digital advertising. It measures the percentage of people who click on a specific link after seeing an ad. In simpler terms, it’s the ratio of clicks to impressions. While it might seem like a simple concept, CTR is a complex indicator of ad performance, … Read more